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Syllabus। Manarat International University । Department of Journalism and Media Studies

Department of Journalism and Media Studies
Syllabus for 4-Year Bachelor of Journalism and Media Studies
Revised Sequentially – 2013


The Department of Media and Journalism offers 4-year bachelor courses that will prepare students for a variety of careers. These include but not limited to, jobs in government, print media, broadcast news production, news reporting, editing, magazine journalism, media management, public relations, advertising, communication experts in different organizations both national and international.
Some Journalism and Media Studies degrees emphasize theory, others focus on production. This program is one of the few in the country that allows students to integrate coursework in media theory, media production, and media management. Whether they are a social activist, editor, producer or media manager, a filmmaker of media theorist, a web designer or a media writer, this degree program will help them put theory into practice, guided by a faculty of communication and media professionals from all walks of academic, artistic, and commercial life, who strive to be humane and thoughtful citizens in an increasingly mediated world. In an era by rapidly changing information and communication technologies, this B.S.S (Hons.) degree in Journalism and Media Studies can give students the competitive edge they need to break through the noise. it should start online communications masters degree

About the Program
The B.S.S (Hons) degree in Journalism and Media Studies is specially designed for the students who wish to build a career in the booming media industry of the country. The 4-year bachelor program consists of twelve semesters and the courses chosen provide students with a comprehensive grounding in the theories, skills, research and practice which are necessary for analyzing, understanding and working in various communication contexts.
Structure of Courses
The program consists of core courses 111 credits including, Internship 6 credits, one monograph writing 1.5 credits and viva- voce 1.5 credits. In addition, 8 GED courses of 24 credits ( 3 credits each) are also offered.  
Detailed Syllabus
1st Year 1stSemester
BJM 111                                 Concepts and History of Journalism (Credit 3)
This course will discuss definition, scope and forms of journalism, functions of Journalism, social responsibilities of journalism, definition, types and sources of news, elements of news, concepts of newspapers (identifying different types of news, editorial, post-editorial, letters, standing matters, feature, magazine sections, advertisement-display and classified), objectivity and yellow journalism, difference between literature and journalism, difference between print and electronic journalism, ethics of journalism, code of conduct for journalists, challenges and on-the job problems in journalism, pressures on the press, newspaper pages and contents, and journalistic jargons. This course will also trace out the origin and development of journalism, development of journalism in Indian Sub-continent especially in Bangladesh, development of electronic journalism in Indian Sub-continent with special reference to Bangladesh. Works and contributions of journalism-pioneers will also be thoroughly discussed.
Recommended Books:

An Introduction to Journalism   : Fraser Bond

A Concise Course in Reporting for
Newspaper, Magazine, Radio and TV              : Ahuja and Chopra
News Writing and Reporting                            : Neal and Brown
Professional Journalism                                               : M V Kamath
New Survey of Journalism                              : George Fox Mott et al
A History of Press in India                                          : S.Natarajan
The Press and Politics in India                                    : Prem Narain
American Journalism                                       : Frank Luther Mott
Mass Media in America                                               : Don R Rember
Understanding Mass Communication              : Melvin DeFleur & EverettE Dennis
Complete Journalism                                       : F.J. Mansfield
Media Ethics Issues and Cases                        : Philip Patterson and Lee Wilkins
Journalism Principles and Practice                  : Tony Harcup
Introduction to Journalism: Carole Fleming, Emma Hemmingway, Gillian Moore and Dave Welford  
Mass Media in Bangladesh                              : Dr Shaikh Adus Salam
Indian Press                                                     : Margarita Barns
Press in Pakistan                                              : S. M. A. Firozes
Press in India                                                   : Nidig Krisnamurthy
Key Concepts in Journalism Studies              : Bob Franklin
msev`, mvsevw`KZv I mvsevw`K                                 : myavsï †kLi ivq
mvsevw`KZv: aviYv I †KŠkj                                    : AwjDi ingvb
BJM 112                     Concepts and History of Communication (Credit 3)
This course will discuss the definition, components, types, nature, scope, functions, contexts, models, principles of communication. This course will also discuss self in communication (self-concept, self – awareness, self- esteem, making-disclosure), Perception (perception process, process that influence perception, making perception more accurate), Listening (listening process, interference in listening), Verbal codes (language and meaning, influence on language uses, barriers in thinking and communication). The course emphasizes on history of communication and the dynamics of evolution of communication processes and will bring the students in touch with the classic thoughts of the scholars who enrich this area of higher studies.
Recommended Books:
A Dictionary of Communication and Media Studies: James Watson, & Anne Hill
Communicology: An Introduction to the
Study of Communication                                 : Joseph A Devito
Communication                                                           : Larry L Barker
The New Communication                                : Frederick Williams
Foundations of Communication                                  : Sereno and Mortenson
Interpersonal Speech Communication             : Ralph Webb
The Process of Communication                                   : David K Berlo
Communication in Everyday Use                    : Elizabeth, Staats
Mass Communication                                                  : Wilbur Schramm
Communication Theories: Origin, Methods, Uses: Severin and Tankard
Understanding Mass Communication              : Melvin DeFleur and Everette E Dennis
Essentials of Human Communication               : Joseph A Devito
Introduction to Communication Studies           : John Fiske
The Dynamics of Human Communication            : Gail E. Myers and Michele Toleta
The Story of Language                                           : A. L. Barber
BJM 113                                         Bangla Writing Skills (Credit 3)
This course is designed to help students develop their Bangla writing skills. In this venture emphasis will be given upon identifying common mistakes in spelling usage of words, sentence construction etc. in writing. It will also discuss the origin and development of Bangla language, development of Bangla prose and its present state, Bangla grammar with all its details, art of composition and translation.
Recommended Books:
evsjv fvlvi e¨vKiY                                                           : gybxi †PŠayix cÖgyL m¤cvw`Z
evsjv †jLvi wbqgKvbyb                                                       : nvqvr gvgy`
evsjv fvlvi BwZe„Ë                                                            : W±i gyn¤§` knx`yjøvn
evsjv fvlv                                                                       : ûgvqyb AvRv`
evsjv evbv‡bi wbqg                                                            : gvneyeyj nK
msev`c‡Î evsjvfvlv                                                          : Avãyjøvn& Avj-gywZ I Avwbmy¾vgvb (m¤úvw`Z)
cÖwgZ evsjv evbv‡bi wbqg                                                   : evsjv GKv‡Wgx
evsjv evbvb Awfavb                                                           : evsjv GKv‡Wgx
1st Year 2ndSemester
BJM 121                                             Mass Media in Bangladesh (Credit 3)
The course is designed to present a brief history of the press in Indiawith particular reference to Bangladesh. Factors that contributed to the growth of media and the nature of audiences in Bangladesh will be critically analyzed. Focus will also be given on the functions of media related organizations like Press Council, Press Institute of Bangladesh, Press Information Department, Department of Mass Communication, Department of Films and Publications, Bangladesh Films Archive, Film Censor Board, Film Development Corporation, National Institute of Mass Communication, Information Communication and so on. Particular focus will be given on free flow of information, emerging trend of new media and so forth.
Recommended Books:
Mass Media in Bangladesh                                   : Dr Shaikh Adus Salam
Indian Press                                                           : Margarita Barns
A History of Press in India                              : S Natarajan
The Press and Politics in India                                     : Prem Narain
The History of Indian Journalism                    : Mohit Moitra.
Press in Pakistan                                              : S M A S Feroze
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m¤§yL mg‡i KjKvZvi msev`cÎ                                : W: b›`jvj fÆvPvh©
evsjv‡`‡ki msev`cÎ                                             : myeªZ ksKi ai
evsjv mvgwqKcÎ                                                   : eª‡R›`ªbv_ e‡›`¨vcva¨vq
msev` welqK AvBb                                               : MvRx kvgmyi ingvb
QvcvLvbvi BwZK_v                                                 : dR‡j ivweŸ
GKvˇii iYv½b                                                   : kvgmyj û`v †PŠayix
MYwew”Qbœ MYgva¨g                                                : Avjx ixqvR
AvaywbK fvi‡Z mvsevw`KZv                                      : †ivj¨vÛ B. Djm‡j
evsjv mvgwqKcÎ 1972-1981                                 : kvgmyj nK
mvgwqKc‡Î Rxeb I RbgZ                                     : †gv¯Ídv byiDj Bmjvg
¯^vaxb evsjv †eZvi †K›`ª                                          : †ejvj †gvnv¤§`
evsjv‡`‡ki Pjw”PÎ                                               : gxR©v Zv‡iKzj Kv‡`i
evsjv gy`ªY I cÖKvkbvi †Mvovi K_v                            : gynv¤§` wmwÏK Lvb
`yB kZ‡Ki evsjv gy`ªY I cÖKvkbv                              : wPËiÄb e‡›`vcva¨vq (m¤cvw`Z)
mvsevw`‡Ki K_vq evsjv‡`‡ki gyw³hy×                        : kw³ P‡Ævcva¨vq (m¤cvw`Z)
evsjv‡`‡ki ¯^vaxbZv hy‡×i `wjjcÎ (6ô LÛ)             : nvmvb nvwdRyi ingvb (m¤cvw`Z)
evsjv‡`‡ki ¯^vaxbZv msMÖvg                                     : iwdKzj Bmjvg
Ewbk kZ‡Ki c~e© evsjvi msev` I mvgwqKcΠ             : gybZvwmi gvgyb (m¤cvw`Z)
fviZxq msev`c‡Îi BwZnvm                                    : eskx gvbœv
BJM 122                                        News Gathering and Writing (Credit 3)
Part A: Theory
This part of this course will discuss qualities and functions of a reporter, techniques of news gathering, techniques of newsgathering, interviewing, reporter’s news source, news story structure, types of intro, objective reporting covering seminars, discussions, socio-cultural functions.
Part B: Practical
Writing news leads and different types of straight-jacket news stories such as accident, obituary etc.
Recommended Books:
News Writing                                                        : Jawadur Rahman
Guide to Basic News Writing                               : Melvin Mencher
News Writing                                                        : Houges
New Survey of Journalism                              : George Fox Mott et al
Introduction to Journalism                               : Fraser Bond
Modern News Reporting                                  : Carl Warren
The Complete Reporter                                                : Julian Harris & Stanley Johnson
Reporting                                                         : Michelle V Charnley
News Gathering                                               : Ken Metzler
Exploring Journalism                                       : Wolsley and Campbell
Complete Journalist                                         : Mansfield
The Complete Journalist                                  : John Hohenberg
Reporting Processes and Practices:                  : Everette E. Dennis, Arnold H. Ismach
News writing for Today’s Readers
The News Machine                                               : The Thomson Foundation
Creative Interviewing                                            : Ken Metzler
wi‡cvwU©s                                                               : myavsk †kLi ivq
mvsevw`KZv: aviYv I †KŠkj                                      : AwjDi ingvb
BJM 123                                  Photo Journalism (Credit 3)
Part A: Theory
This course is designed to enable the students to learn the techniques of press photography.  It will teach how to create photographs consistent in quality and content with images taken for news media. The course covers a wide range of seminal aspects of photojournalism including historical, ethical, legal, and artistic issues.
Part B: Practical
With a view to giving the students a strong practical base on photojournalism the course will cover composition, news photography, sports photography. An emphasis will be given on digital photography and students are encouraged to use Photoshop and PowerPoint in presentation of their works. The course will be a mix of conceptual analysis, field assignments and writings.
Recommended Books:
AvaywbK d‡UvMÖvwd                                                              : gbRyi Avjg †eM
d‡UvMÖvwd Kjv †KŠkj                                                          : iwdKzj Bmjvg
d‡Uv mvsevw`KZv                                                               : bx‡iv` ivq
d‡Uv mvsevw`KZvi cÖ_g cvV                                                : W. †kL Avãym mvjvg, myavsk †kLi ivq I
  †Rweb nvwg`
d‡Uv m¤úv`bv I †j-AvDU wWRvBb                                        : dIRyj Kwig
msev`c‡Îi wWRvBb                                                           : ˆmq` jyrdzj nK
150 Years of Photo Journalism                                                : Nick Yapp
Photojournalism: The Professional’s Approach                       : Kenneth Kobra
The Encyclopedia of Photography                                     : W.D. Morgan
Advanced Photography                                                      : M.J. Langford
Photography in Industry                                                     : J. M. Narett                                                
1st Year 3rd Semester
BJM 131                                 Reporting: Theory and Practice (Credit 3)
Part A: Theory
This course is designed to acquaint the students with reporting techniques such as covering public meeting, disaster, courts, press conference-press briefing etc.
Part B: Practical
Writing interview stories, follow-up stories, human interest story, crime reporting, beat reporting, sports reporting, reporting accidents, fire, disasters, weather; education,   human rights,  gender; science and technology and composite report. 
Recommended Books:
The Reporter’s Handbook                                                        : John William and John Colbeale
The Professional Journalist                                          : John Hohenberg
Modern News Gathering                                              : Ken Metzier
Exploring Journalism                                                   : Wolsley and Campbell
News Writing                                                               : Jawadur Rahman
Guide to Basic News Writing                                                   : Melvin Mencher
News Writing                                                               : Houges
New Survey of Journalism                                          : George Fox Mott et al
Introduction to Journalism                                           : Fraser Bond
Modern News Reporting                                              : Carl Warren
The Complete Reporter                                                            : Julian Harris & Stanley Johnson
Reporting                                                                     : Michelle V Charnley
News Gathering                                                           : Ken Metzler
Exploring Journalism                                                   : Wolsley and Campbell
Complete Journalist                                                     : Mansfield
The Complete Journalist                                              : John Hohenberg
Reporting Processes and Practices:                              : Everette E. Dennis, Arnold H. Ismach
News writing for Today’s Readers
The News Machine                                                                  : The Thomson Foundation
Creative Interviewing                                                   : Ken Metzler
wi‡cvwU©s                                                                           : myavsk †kLi ivq
mvsevw`KZv: aviYv I †KŠkj                                                  : AwjDi ingvb
         BJM 132                               Bangladesh and World Affairs (Credit 3)
This course will focus on the contemporary socio-political and economic scenario in Bangladesh. Analyzes the constitution and foreign policy and evaluate the government policies and programs. It will also lay emphasis on the environment and other issues of our country as well as regional issues affecting Bangladesh.
The course will also trace the development of the ideas shaping the modern world, international affairs with its background and analysis of the factors determining political power in modern world, distribution of world resources, conflict of interests, international organizations, trouble spots of world, prospect of world peace and major scientific developments.
Recommended Books:
AvšÍR©vwZK mgm¨v I wek¦ivRbxwZ                              : †gv‡k©` kwdDj nvmvb m¤úvw`Z
ev½vjxi BwZnvm                                                    : W. bxnvi iÄb ivq
evOjv I ev½vjxi weeZ©b                                          : W. AZzj myi
ev½vjxi b„ZvwË¡K cwiPq                                          : W. AZzj myi
ev½vjxi b„ZvwË¡K cwiPq                                          : ARq ivq
ev½vjxi wPšÍv-†PZbvi weeZ©baviv                               : W. Avng` kixd
evOjvi mvgvwRK I mvs¯‹…wZK BwZnvm                         : Avãyi iwng
evsjv‡`‡ki cwi‡ek m¼U                                        : Avãyjøvn Avj-gywZ kidzÏxb
evsjv‡`‡ki A_©bxwZi mv¤cÖwZK MwZ- cÖeYZv               : Gg Gg AvKvk
History of Bengal                                            : R C Majumder
The BangladeshRevolution and its Aftermath             : Talukder Maniruzzaman
Muslim Society and Politics in Bengal                        : Abdul Karim
Social History of Muslim in Bengal                : Abdul Karim
Power among Nations                                      : H Morgenthan and Palmer
Globalization, Environmental Crisis and Social Change in Bangladesh: Matiur Rahman
BJM 133                                   English Writing Skills (Credit 3)
This course will discuss grammar and composition ( parts of speech, right forms of verbs, appropriate uses of preposition, phrases and idioms, clauses and structure of sentences, sequence of tenses, synthesis, common mistakes in English, punctuation, synonym and antonym, modal auxiliaries),  techniques for standard writing, journalistic convention-accuracy, clarity and brevity, journalistic style-sentence making and using words, introduction to style books, characteristics of news stories, comprehension, passage writing, idea expansion and translation.
Recommended Books:
English We Use                                                                       : R. A. Close
The Art of Readable Writing                                        : Randolf Flesh
Writing Style                                                                            : Strunke and White
Modern Media Writing                                                 : Wilber and Miller
Advancing Language Skills                                                      : Clive Taylor
The Story of Language                                                            : C. L. Barber
The Story of Language                                                            : Mario Dei
Modern English in Action                                            : B I Christ
From Paragraph to Essay                                             : Maurice Imlunal
Vocabulary Improvement                                            : Nacy B Davis
Synonyms and Antonyms                                            : F Sturges Alien
Better English Pronunciation                                        : J D Counors
Practical English Usage                                                            : Michael Swan
A Grammar of Contemporary English                                     : Quirk, Greentaum, Leech and Svartrik
A Practical English Grammar                                       : Thompson and Martinet
A University Grammar of English                               : Bandoph Quirk and Sichey
2nd Year 4th  Semester
BJM 211                                            Editing: Theory and Practice (Credit 3)
Part A: Theory
This course will discuss scope, importance, techniques of editing, newsroom, news- desk, profile and functions of a sub-editor, sources and nature of copy, copy selection and grading.
This course is designed to develop editing skills of the students. It will include techniques of headline writing, re-writing copies, preparing news stories from press release, press note, handout, sorting the news stories and preparation of schedule.
Part B: Practical
Subbing, lead and headline writing, proof- reading, handling press release, press -notes, handouts.
Subbing (special emphasis on watching out for libelous elements and factual inaccuracies), translating news, headline and intro writing, re-writing stories, picture editing & caption writing, layout and design.
Recommended Books:
Editing in Brief                                                            : G. Gilmore & R. Root
Editing                                                                         : T. M. George
News Editing Manual                                                   : Jaudur Rahman
Editing the Day’s News                                                            : Bastian, Case and Baskette
Headlines and Deadlines                                             : Garst and Bernstein
New Survey of Journalism                                          : Fox Mott et al
Modern Newspaper Editing                                         : Gene Gilmore
News Editing                                                               : Bruce H Westley
The Mass Media Reporting, Writing and Editing : W L Rivers
Creative News Editing                                                             : Alfred Crowell
Professional Journalism                                               : M V Kamath
The Art of Editing                                                        : Floyd F Baskette
msev` m¤úv`bv                                                                 : †Lv›`Kvi Avjx Avkivd
Lei †jLv I m¤úv`bv                                                          : iwdKzj Bmjvg L›`Kvi
msev` †jLv I m¤úv`bv                                                        : wmKv›`vi d‡qR
Qwe m¤úv`bv †j-AvDU I wWRvBb                                           : dIRyj Kwig
mgvPvi m¤úv`bv                                                                 : †mŠwib e¨vbvwR©
Newspaper Layout and Design                                    : Harold Evans
News Editing and Display                                    : Charles H. Brown
Editing In the Electronic Era                            : Martin L Gibson
Editing in Brief                                                      : G. Gilmore & R. Root
Editing                                                                   : T. M. George
News Editing Manual                                           : Jaudur Rahman
Editing the Day’s News                                                : Bastian, Case and Baskette
Headlines and Deadlines                                 : Garst and Bernstein
New Survey of Journalism                              : Fox Mott et al
Modern Newspaper Editing                             : Gene Gilmore
News Editing                                                   : Bruce H Westley
The Mass Media Reporting, Writing and Editing: W L Rivers
Creative News Editing                                                 : Alfred Crowell
Professional Journalism                                   : M V Kamath
The Art of Editing                                            : Floyd F Baskette
msev` m¤úv`bv                                                     : †Lv›`Kvi Avjx Avkivd
Lei †jLv I m¤úv`bv                                              : iwdKzj Bmjvg L›`Kvi
msev` †jLv I m¤úv`bv                                            : wmKv›`vi d‡qR
Qwe m¤úv`bv †j-AvDU I wWRvBb                               : dIRyj Kwig
mgvPvi m¤úv`bv                                                     : †mŠwib e¨vbvwR©
BJM 212                           Radio Journalism (Credit 3)     
This course will familiarize the students with radio journalism. It will discuss the development of radio as mass media; will study its programmes, acquaint the students with the operation of electronic newsroom and discuss the relevant theories. Emphasis will be given on student’s practical lesson on preparing and broadcasting news bulletin and commercials. The course will cover these topics: History and evolution of radio, Radio as a medium of mass communication, Radio as an industry, Public versus private radio, Understanding radio: radio stations, programmes and formats, content production for radio, Scripting: basic principles of scripting, scripting process, script layout, technical definitions, Presentation: using voice (emotion, fluctuation, breathing, silence, rhythm and pronunciation) and body(posture, gesture and facial expression); Radio interviews: types of interviews, preparing for interviews, choosing interview subject, choosing location and subject.
Recommended Books:
Radio Program Production                                           : R. Aspinal
Radio Program Idea book                                            : H. Fisher
News by Radio                                                                        : M. V. Charnley
News of the Radio                                                                   : John Paul James       
News of the Radio                                                                   : Paul W Write
How to Write News for Broadcast & Print Media                    : David Dary
News on the Air                                                           : P. W. White
Electronic Journalism                                                  : W. A. Weed
Radio and Television News                                                     : Donald E. Brown & John Paul James
m¤cÖPvi msev` iƒc‡iLv                                                        : dviæK AvjgMxi
†iwWI-wUwf msev` Ges mvsevw`KZv                                         : m‡šÍvl †`ebv_
†iwWI-wUwf mvsevw`KZv                                                       : myavsï †kLi ivq
†eZvi I †Uwjwfkb mvsevw`KZv                                              : †gvnv¤§` kwn` Dj¨vn
          BJM 213                               Media Ethics and Laws (Credit 3)
This course will look at the influence, responsibility of press emphasizing upon the factors that affect the functioning of journalism such as truth, lies, manipulation, temptation, bias, fairness, and power and value systems.Freedoms and responsibilities of mass media practitioners and institutions will be explored within the framework of ethical theories, values, codes of ethics, moral development, professionalism, institutional constraints. The course will also examine the corporate threat on public service journalism and emergence of the needs of reframing ethics and laws relating to journalism and media operation.
This course will also give an overview of the laws relating to the mass media especially in Bangladesh. It will touch upon various laws and acts about defamation, decency and morality, contempt of court, parliament, copyright, media employees, official secrecy, press council, censorship, declaration and registration, advertising etc. and will discuss the socio-economic aspects of media laws. Furthermore, this course will attempt to orient the students to the constitution of Bangladesh and its amendments concerning the practice of journalism.
Recommended Books:
AkøxjZv AvBb                                                                  : MvRx kvgmyi ingvb
gvbnvwb                                                                           : MvRx kvgmyi ingvb
gvbvevwaKvi Ges †gŠwjK AwaKvi                                          : MvRx kvgmyi ingvb
evsjv‡`‡ki msweavb
msev` welqK AvBb                                                           : MvRx kvgmyi ingvb
evsjv‡`‡ki msweavb                                                           : MvRx kvgmyi ingvb
evsjv‡`‡ki msweavb `Ûwewai fvl¨                                        : MvRx kvgmyi ingvb
Mass Media Laws and Regulations in Bangladesh       : A. N. M Gaziul Hoque
Laws Relating to the Press in Bangladesh                    : Gazi Shamsur Rahman
2nd Year  5th Semester
BJM 221                           Interpersonal and Group Communication (Credit 3)
Part A: Interpersonal Communication
This part of this course will study definitions of interpersonal communication, nature and definition of dyadic communication, development and deterioration of relationship, relationship theories, ways to improve interpersonal communication skills, verbal and nonverbal dimensions, theories of interpersonal communication, theories of persuasion, learning theories, interpersonal attraction, apprehension and assertiveness, fidelity of communication, communication credibility.
Part B: Group Communication
This part will discuss the types, procedures and formats of group communication, members and leaders in group communication, conflict management, nature and approaches to organizational communication, communication networks and communication flow in organization.
Recommended Books:
Communication Works                                                                    : T.K. Gamble and M. Gangle
Interpersonal Communication Book                                                : Joseph A. DeVito
Essentials of Human Communication                                      : Joseph A. DeVito
A Theory of Interdependence                                                  : H H Kelley
Interpersonal Speech Communication                                                 : Ralph Webb Jr
The New Communication                                                        : Frederick William
Interpersonal Communication: Where Minds Meet                  : Kathleen K Reardon
Communication                                                                       : Larry L Barker
Communicology: An Introduction to the Study of Communication: Joseph A Devito
Communication in Organization                                                  : E.M. Rogers and R. Rogers                                                      
Dyadic Communication                                                                : Willmot W.W
Communication Networks                                                            : E.M. Rogers and D. L. Kincade
Up the Organization                                                                         : Robert Townsend
One to Another                                                                                  : Richard Crabur
2nd  Year 5th Semester
BJM 222                                             Desktop Publishing (Credit 3)
This course is designed to acquaint students with basic computer technology, its operation and desktop publishing process. The course will cover graphics and communication, theory, human information processing, evolution of graphic communication, verbal elements of communication, visual elements of communication and design concepts and techniques in publishing. Students will learn to create a variety of publications for editorial, advertising and public relations purposes ranging from short documents to multi-page documents such as business cards, letter heads, flyers, advertisements, brochures, newsletters, magazines, books, newspapers etc. The course, for this purpose, will make students capable of using word processing, graphic and DTP softwares i.e. MS Word, Adobe Photoshop, Adobe Illustrator, QuarkXpress etc. Students will also be familiarized with the techniques of developing a web site.
These components of this course will be taught both conceptually (through class lectures) and practically (though training and demonstration in the Media Research Lab).
Recommended Books:
Desktop Publishing                                                                  : Kyle MacRac
The Graphics of Communication                                             : Arthur T. Turabull & Rumell N. Baird
Printing & Promotion Handbook                                 : Danial Melcher & Nancy Larick
Graphic Design & reproduction Technique                 : Peter Croy
Low Price Printing                                                       : Jonathan Zeitlyn
Korb Paperback: Exploring Desktop Publishing                      : A Project Approach
Jonathon Atterberry: Design Essentials                                    : A Handbook
Graphic Communication                                              : William J. Bowman
BJM 223                                 Media, Society and Politics in Bangladesh (Credit 3)
This course will discuss the concepts and definitions, types, forms, and theories of social structure and social stratification. It will analyze the race and religion, tribes and aboriginal, land and language (historical development), Bangla language movement, renaissance in Bengal, political history of British India, constitutional development since 1857, political movement and constitutional development in Pakistan Regime, emergence of Bangladesh, constitution of Bangladesh, political change of 1975 and mass movement of 1990, political attitudes and culture, political socialization and political participation and role of bureaucracy, army, interest groups and political parties.
Recommended Books:
mgvR KvVv‡gv: ZË¡xq I c×wZMZ GKwU wbix¶Y                       : e`iæj Avjg Lvb
G.‡K. bvRgyj Kwig ¯§viK MÖš’                                             : gyt Avdmvi DwÏb m¤cvw`Z
mgvR KvVv‡gv: cyuwRev` I mgvRZš¿                                       : i½jvj †mb
mgvRwe`¨v: ZË¡ I mgm¨vi iƒc‡iLv                                        : Ug e‡Uv‡gvi (wngvPj PµeËx© Abyw`Z)
mgvR weÁvb mgx¶Y                                                          : bvRgyj Kwig
mgvR weÁv‡bi f‚wgKv                                                        : L‡M›`ª bv_ †mb
mgvRZË¡                                                                         : G. Gd. Bgvg Avwj
evsjv‡`k: mgvR ms¯‹…wZ, mf¨Zv                                           : Av‡bvqviæj Bmjvg
mgvRZË¡: m¼U I m¤¢vebvi †`ok eQi                                    : e`iæj Avjg Lvb
evsjv‡`‡gi ivRbxwZ I ivR‰bwZK `j                                    : AvgRv` †nv‡mb
evsjv‡`‡ki ivRbxwZ: msNvZ I cwieZ©b                                 : Aveyj dRj nK
evsjv‡`‡ki kvmbe¨e¯’v I ivRbxwZ                                        : Aveyj dRj nK
evsjv‡`‡ki ivóª I mgvR                                                     : Abycg †mb
i³v³ evsjv                                                                     : gy³aviv
c~e© evsjvi fvlv Av‡›`vjb I ZrKvjxb ivRbxwZ                         : e`iæÏxb Dgi
mgvR BwZnvm                                                                  : Gd. Avi. Lvb
mgvRZË¡                                                                         : cwigj f‚lY Ki
mgvR weÁvb                                                                    : m¨vgy‡qj †KvwbM (i½jvj †mb Abyw`Z)
evsjv‡`k: ag© I mgvR                                                       : e`iæj Avjg Lvb
evsjv‡`‡ki ¯Íiweb¨vm                                                         : i½jvj †mb
The Dynamics of Bangladesh Society
Studies in Agrarian Social Structure                             : Andre Bateille
Changing Society in India, Pakistan and Bangladesh : Nazmul Karim
Constitutional Development in Pakistan                                  : G.W. Chowdhury
The Foreshadowing of Bangladesh                            : Harun-or- Rashid
Political Elite in Bangladesh                                       : Tushar Kanti Barua
Bangladesh Politics: Problems and Issues                  : Rounaq Jahan
Early History of India                                                 : V.A. Sonith
2nd  Year 6th Semester
BJM 231                                  Speech Communication (Credit 3)
The course explores different approaches in speech communication. It focuses audience psychology, language habits and semantics, voice and articulation, message preparation, dimensions of human motivation and the logical supports of persuasion. The course also provides critical discussion on audience participation situations and cooperative communication to analyze the nature of discussion, the patterns of questions and interruptions, the rules for answering questions, and the way of generating participation. This course will help students in enhancing learning on self-concept, human interaction, human understanding, collective behavior, presentation of information and so forth.
Recommended Books:
Speech Communication                                                                  : Raymond S. Ross
Speech Communication                                                                  : William D. Brooks
Interpersonal Speech Communication                                                 : Ralph Webb Jr
Essentials of Human Communication                                      : Joseph A Devito
Communication                                                                       : Larry L Barker
BJM 232                                 Public Relations (Credit 3)
This course will study definition, scope  history and development of public relations, its modern concepts, processes and procedures of public relations, planning and designing PR endeavors; ethical considerations and case studies; profile of PR man; tools, techniques, expertise and research in public relations with special reference to Bangladesh. This course will also study publics of PR as: press agentry, propaganda, propaganda & advertisement, publics of PR, R-A-C-E formula, PR process, PR & issue management, ethics of PR and future of PR.  It will examine public relations in government, autonomous bodies and commercial firms. Students will be given lessons on some technical writing e.g. preparation of brochures, booklets, reports, company profile.
Recommended Books:
Perspective in Public Relations                                                : A Simon
Profitable Public Relations                                           : A R Poalman
Effective Public Relations                                           : Scott M. Cutlip & Allen H. Center
The Nature of Public Relations                                                : J E Marston
This is PR: The Realities of Public Relations               : Doug Newson and Alan Scott
Handbook of Public Relations                                     : Howard Stephenson
Practical Public Relations                                             : Sam Black & Melvin L. Sharpe
Public Relations: Principles, Cases & Problems           : Moore & Canfield
The Practice of Public Relations                                  : Fraser P. Seitel
The Making of a Public Relations Man                                    : John W. Hill
Public Relations                                                                       : Wilcox, Ault & Agee
Nature of Public Relations                                                       : John Marston
The Hidden Persuaders                                                            : Vance Packard
Rbms‡hvM I cÖKvkbv                                                          : wgR©v Zv‡iKzj Kv‡`i
g‡bvRM‡Z Dcwb‡ek                                                           : gwd`yj nK
BJM 233                        Documentary Video Production (Credit 3)
This course is designed to help the students understand the differences between fiction and documentary. They are exposed to the processes involved in the production of documentaries using video production techniques. Students will also develop a critical understanding of the documentary genre by attending selected film screenings and by participating in a group discussions and projects. The course will cover these topics: Development of video, characteristics of video, perceiving the image, extensions and expressions using video, video editing theory and practice; Film versus video editing; The video cassette recorder and the recording of television program; Tape to tape video editing system, CD to CD video editing, Computer as a tool of editing; The nature of sound; microphones – their characteristics and application in television   production;. The sound track and sound editing; the sound mixing, sound, editing and languages dubbing; Sound editing and language dubbing;
Recommended Books:
A Practical Guide to Interactive Video Design                                     : Nicholas V. Iuuppa
Professional Video Production                                                            : Ingrid Weigand
Videotext Journalism: Teletext, Videotext and the News                     : D.H. Weaver
Video Production Handbook                                                   : Millerson
Video: Communication and Production                                   : Stinson
Understanding and Using Video                                              : Degen
Radio Program Production                                                       : R Aspinal
3rd  Year 7th Semester
BJM 311                                                   TV Reporting (Credit 3)
This course focuses on the theory and practical aspects of television reporting. Students will be encouraged to do field reports by covering spot events. Apart from spot reporting students will also be taught about depth reporting. The course will cover: Terminology of television news and script formats, effectively write to the visuals of television news, principles of television news video-graphy, theory of editing for effective television news packages, concepts of visual storytelling, fundamentals of television news performance, doing successful television news interviews, develop critical viewing skills as consumers and professionals of television reporting, editing as an art and craft of television presentation.
Recommended Books:
Effective TV Proudction                                       : Gerals Millerson
Television in Contemporary Asia                         : David French & Michacl Rochards (Eds)
The Handbook of Television Studies                   : Toby Miller (Eds)
Television Studies                                                : Toby Miller, Andrew Lockett (Eds)                  
Television Studies: The Key Concepts                 : Bernadettle Casey et al
Television Production                                           : Alam Wurtzel
Radio Program Production                               : R Aspinal
Radio Program Idea Book                                : H Fisher
News by Radio                                                            : M V Charnley
News on the Air                                               : P W White
Electronic Journalism                                      : W A Weed
Radio and Television News                             : Brown and Jones
Television: The Critical View                          : Horace Newcomb(Ed)
Broadcast Journalism: Basic Principles                        : S C Bhatt
Broadcasting and the Public                             : Summers, Summers, Pennybacker
Broadcasting; an Introduction                          : John Bittner
Television Production Handbook                    : Herbert Zettl
Broadcasting/Cable and Beyond                                  : Dominick ShermanCopland
Writing for Visual Media                                 : Anthony Friedmann
†iwWI-wUwf mvsevw`KZv                                           : myavsï †kLi ivq
†eZvi I †Uwjwfkb mvsevw`KZv                                  : †gvnv¤§` kwn` Dj¨vn
†Uwjwfkb                                                                        : dviæK AvjgMxi
GKzk kZ‡K †Uwjwfkb mvsevw`KZv                              : mvwgqv ingvb
BJM 312         Information and Communication Technologies (Credit 3)
This course aims to acquaint the students with new communication technologies. It will discuss  basic electronics and concepts of ICT, orientation to personal communication and broadcast technologies including satellite, fibre optics, telephone, teleprinter, radio, television, cable television, mobile communications, systematic study from a social science perspective of current and emerging computer services, internet, World Wide web, E-mailing, E-commerce and advertising, attention to user needs and impact of information revolution society, cyber culture, telecommunication systems and services in Bangladesh.
Recommended Books:
Telecommunications                                                                : L.S. Gross
Telecommunications Essentials                                                           : Lillian Goleniewski  
Cable Communication                                                                    : T.F. Baldwin & D.S. McVoy
An Introduction to the Cybercultures                                                   : David Bell
Voice and Data Communication Handbook                                   : Bud, Bates and Gregory
Understanding Modern Telecommunication                                  : Herbert Dordick
Knowledge Society                                                                  : UNDP
Satellite Communication                                                          : Robert M Gagliardi
New Communication Technologies and the Public Interest     : Moarjorie Ferguson
Science, Communication & Development                               : J V Vilanilam
The New Communication                                                        : Frederick Williams
New Communication Technology                                                  : E.M. Rogers
Fibre Optic Communications                                                          : D. C. Agarwal
Satellite Communications                                                               : D. C. Agarwal
Telecommunications and the Computer                                         : James Martin
BJM 313                                Advanced Reporting (Credit 3)                               
This course is designed to enable students to write featurised and specialized reporting. Topics include: The advanced techniques of depth reporting, namely interpretative and investigative reporting. Through practice-classes and practical assignments students will learn the structure and style of writing such reports. Reporting topics may include; advocacy reporting, economics, business and finance, public affairs, elections, government, crime etc. In addition, column, editorial, post-editorial, news commentary writing techniques, independence & neutrality of the media, corporate control of information, science, technology, agriculture & pollution will also be discussed.
Recommended Books:
Interpretative Reporting                                                           : Curtis D. MacDougall
The Reporter’s Handbook                                                        : J. Ullmann & J. Colbert (eds.)
Covering Campaign                                                           : Peter Clarke & Susan Evans
Handbook of Reporting Methods                                            : Maxwell Mcxombs et. al
Contemporary News Reporting                                         : Douglas Anderson
Handbook of Election Reporting                                       : SHED
The Muckraker’s Manual                                                   : M. Harry
Depth Reporting                                                          : Neil Copple
Modern News Reporting                                              : Carl Warren
Reporting                                                                     : M V Charnley
3rd  Year 8th Semester
BJM 321                                   Advanced Editing (Credit 3)                                                         
This course is designed to develop higher level editing skills of the students. Course contents include: planning of pages, make-up of editorial page, news page, special pages & supplements, editing and make of tabloid newspapers, evaluation of make-up of mainstream newspapers, community newspaper editing and publishing, headline writing, picture editing, page make-up practice of editing on desktop publishing.
Recommended Books:
News Editing and Display                                : Charles H. Brown
Editing in the Electronic Era                            : Martin Gibson
Editing & Design                                             : Harold Evans
Modern Newspaper Editing                             : Gene Gilmore
Magazine Editing                                             : William Rivers
Ink on Paper                                                    : E C Arnold
Newspaper Design                                           : Hut
Creative News Editing                                     : Alereo A. Crowell
Modern Newspaper Editing                             : Gilmore and Root
The Graphics of Communication                     : N Baird
Examining Newspaper Editing                                     : Gerald Stone
The Art of Desktop Publishing                                    : Bove et al
msev` m¤úv`bv                                                     : †Lv›`Kvi Avjx Avkivd
Lei †jLv I m¤úv`bv                                              : iwdKzj Bmjvg L›`Kvi
msev` †jLv I m¤úv`bv                                            : wmKv›`vi d‡qR
Qwe m¤úv`bv †j-AvDU I wWRvBb                               : dIRyj Kwig
mgvPvi m¤úv`bv                                                     : †mŠwib e¨vbvwR
BJM 322         Theories in Communication & Media Studies (Credit 3)
This course will offer a critical analysis of contemporary theories of communication and media studies within the context of social justice theme. An emphasis is placed on traditoonal of Frankfurtcritical theory and Habermas, with consideration of selected methodologically related or competing theories. It will discuss the philosophical issues in the study of mass communication, the nature of communication theories, general system theories, symbolic interactionism, theories of commodification, ideology, cultural production and represention, art and politics, rules of theories, language meaning, information and persuasion, communication and democracy, and globalization.
Recommended Books:
Communication Theories                                             : W J  Severin and J W Tankered, Jr
Theories of Mass Communication                               : Melvin L  DeFleur
Foundations of Communication Theories                    : Sereno & Mortensen
Basic Readingsin Communication Theories                : Mortensen
Theories of Human Communication                            : S W  Littlejohn
The Mathematical Theories of Communication                       : Shannon & Weaver
Theories of Cognitive Consistency : A Sourcebook     : Abelson et al
The science of Human Communication                                   : J Klapper
Culture and Society                                                     : R Williams
Communication and Culture                                        : A G Smith
People, Society and Mass Communication                  : L W W Dexter and D M White
Mass Media and Society                                              : A Wells
Culture  Society and Mass media                                 : M Gurevitch et al
Culture Media Language                                              : A Lowe and P Willis
Culture and Anarchy                                                   : M Arnold
Mass Communication and Society                               : J Curran et al
Power without Responsibility                                      : J Curran and J Seation
Social Semiotics                                                           : R Hodge and G Kress
The Frankfurt School                                                   : T B Bottomore
An Introduction to Critical Theory                               : D Held
Critical Theory and Post Structuralism                         : M Poster
One Dimensional Man                                                 : T W  Adorno
The Dialectic Man of Enlightenment                           : M Horkheimer and T W Adorno
Minima Moralia                                                           : T W Adorno
The Authoritarian Personality                                      : T W Adorno
Reading Habermas                                                       : D M Rasmussen
The Recent Work of Jurgen Habermas:
Reason,Justice and Modernity                                     : S K White
Selections from the Prison Notebooks
Grundrisse                                                                   : Gramsci
Foundations of the Critique of Political
Philosophy Economy                                                  : K Marx
The German Ideology                                                  : K Marx and F Engels
Karl Marx : Selected Writings in Sociology
and Social Philosophy                                                 : T B Bottomore and M Rubel
For Marx                                                                      : L Althuser
Lenin and Philosophy and other Essays                                   : L Althuser
Essays in Self Criticism                                                           : L Althuser
BJM  323                               Business Communication and Journalism (Credit 3)
A. Business Communication
This part of this course will discuss concepts and importance of communication, main forms and purposes of business communication, the role of communication in business, communication networks in organizations, barriers to effective communication – managing barriers to improve communication effectiveness, Language: Common errors and standard practices, Writing skills: Strategies and suggestions, meeting related writings, persuasion and sales messages, job search strategies, report writing, uses of communication technology in business communication and operation and presentation tips for becoming an active communicator.
B. Business Journalism
This part of this course will discuss scope of business reporting in Bangladesh, trend of financial coverage in our newspapers, overview of the economy of Bangladesh, analysis of the current budget and exploring items for reporting, analysis of the current plan and identify areas for reporting, overview of the share market and reporting on it, making economic and terms meaningful for average readers.
Recommended Books:
Basic Business Communication                                                           : Lesikar & Flately
Communication in Business-An Action Oriented Approach    : Wayne& Dauwalder:
The Right Way to Speak in Public                                           : A.G. Mears
Oxford Handbook of Commercial Correspondence                : Ashley. A
Rural Development Programs in Bangladesh                                 : Steve Jones                
Development Strategy in Poor Countries                                       : Nurul Islam
The Development Strategy of Bangladesh                                 : A. R. Khan and Mahboob Hassain
The Crisis of External Development                                              : Rehman Sobhan
The Economy of Bangladesh                                                          : A. R. Khan
Development Strategy of Bangladesh                                                  : Mohiuddin Khan Alamgir
3rd  Year 9th Semester
BJM 331                            Mass Communication: Structure and Process (Credit 3)
This course will deal with definition, nature, scope, purpose, process, dimensions, responsibilities, characteristics and functions of mass communication, mass media and its impacts on the society. It will discuss social cognitive theory, effects theories, uses and gratifications approach, hypodermic needle theory, information theories, knowledgegap, gate keeping, diffusion of innovations theory, dependency theory, cultivation theory, attribution theory and agenda-setting theory. It will also discuss Linguistic Communication, Propaganda Model and Corporate Media, Administrative versus Critical Theory, Political Economy of Media and Communication.
Recommended Books:
Mass Media in Bangladesh                                                      : Dr Shaikh Adus Salam
Men, Message & Media                                                     : Wilbur Schramm
Mass Communication Theory and Practice                              : Uma Nerula
The Political Economy of Communication                              : Vincent Mosco
Media in Times of Crisis National and International Issues: Afsan Chowdhury
Empire and Communication                                        : H A Innis
The Bias of Communication                                        : H A Innis
Understanding Media                                                   : Marshall MCJluhan
Mass Communication : A Sociological perspective      : Charlese Wright.
Mass Communication                                                  : Eric Burnow
Mass Communication                                                  : Wilbur Schramm
The Effects of Mass Communication                          : Joseph T Clapper
Media, Culture and Society : A Critical Reader                      : Richard Collins, James Currran, et al (ed)
Introduction to Mass Communication                          : Emery, Ault & Agee
Understanding Mass Communication                          : DeFleur and Dennis
Communication Theories                                                   : James Tankard
Essentials of Mass Communication Theory                       : Arhthur Asa Bergen
Media Analysis Techniques                                                : Arhthur Asa Bergen
BJM 332                      Advertising and Copywriting (Credit 3)
This course is a combination of both conceptual learning about advertising process and writing advertisement copies. Students from this course will learn how to develop effective advertising strategies, analyze different persuasive techniques and prepare copies, plan media and execute creative marketing and advertising campaigns.  Students will also learn the unique characteristics of digital media and the creation of scripts for digital media production.
Part A: Theory
Definition of advertising and copywriting, history and typology of advertisement, advertisement and society, criticism of advertisement, audience analysis, psychology of selling and persuasion theories.
Part B: Practical
Preparation of display advertisement copies for print media, preparation of posters, radio and TV commercials, producing brochures, folders, etc.
Recommended Books:
Advertising                                                                  : Wright and Warner
Advertising: Theory and Practice                                 : Saundage and Fryburger
Advertising Principles and Problems                            : Dirksen and Kroeger
Principles of Advertising                                             : Woodrow Wirsing
The Hidden Persuaders                                                            : Vance Packard
Contemporary Advertising                                                       : Courtland L. Bovee et al
Advertising: Mass Communication in Marketing             : J.E. Littlefield and C.A. Kakpatrick
Advertising                                                                        : William H. Bolen
Advertising                                                                        : William M. Welbacher
The design of Advertising                                                 : Roy Paul Nelson
Pisual Thinking in Advertising                                         : Edith Heal Barrein
Creating Strategy in Advertising                                      : A. Gerome Jewler
How to write a good Advertising                              : Victor O. Schwab
What you should know about advertising                 : Sulton Cort
Media in Advertising                                                : Goger Barton
Consumer Bahavior                                                  : Thomas S. Robert Son
BJM 333                             Communication Research Methodology (Credit 3)
Aiming to give the students a research orientation, this course will study discuss the process of knowledge creation, concepts, and meanings of research and importance of social research. It will expose the students to different types, methods and procedures and approaches of social research– both qualitative and quantitative, and will teach the techniques of collecting, analyzing and reporting data. Practical measures will be taken to make the students capable of identifying research problems, designing study plan and using the basic statistical tools. The course will cover: Meaning and importance of social research: types, methods and procedures, history of evolving media research, media research characteristics, steps of media research method, sampling,  types of sampling, advantages and disadvantages of sampling; questionnaire, interview in media research, types and uses of interview in media research, field observation in media research, background of field observation, advantages and disadvantages of field observation in media research, content analysis, types of contents analysis, steps of advantages and disadvantages of content analysis, writing research proposal, research design, internet as media research tool, statistical tools for research, data analysis, statistical computing softwares.
Recommended Books:
Methods in Social Research                                               : Goode and Hatt
Practical Research: Planning and Design                      : Paul D Leedy
Introduction to Mass Communication Research                       : Nafziger and White
Mass Media Research                                                  : Wimmer and Dominick
Research Methods in Mass Communication                : G H Stembel and R H Wesley
Content Analysis of Communication                           : Budd et al
The Sociologist as Detective to Research methods       : B Sanders
Basic Statistics for Social Research                              : D J Champion
Research Methods in Behavioural Sciences                 : Festinger and Katz
Communication Research: Strategies and Sources            : Rubin R.B. A. M. Rubin & L. J. Piele
How to Research                                                       : Blazer, Loraine, Christina Huges & Malcolm
A Handbook of Qualitative Methodologies of
Mass Communication Research                                  : Hcholas W. Jankawshi
4th  Year 10thSemester
BJM 411                                                   Film Reading (Credit 3)
This course is designed to enable students to acquire a firm grounding in classical and contemporary approaches to the analysis of film. The focus will be on essential concepts in film form and film text, and the social circumstances in which films are made and consumed. Topics include:  the science and arts of film, theories of film, its history and typology, production process and techniques, political economy of films, major filmmakers, the film and the moving image industry, the relation of cinema to other visual cultures, film criticism, and the ideological, psychological and social impact of films with special reference to Bangladesh.
The course will be taught through a combination of lectures, group discussions and seminars. Students will be shown relevant and useful films as an essential part of this course. It will also involve the screening of classic and contemporary films.
Recommended Books:
Pjw”P‡Îi Awfavb                                                   : axgvb `vm¸ß
wm‡bgvi K_v                                                         : Muv¯Í †iv‡e©R
bZzb wm‡bgvi mÜv‡b                                               : Muv¯Í †iv‡e©R
evsjv‡`‡ki PjwPPÎ                                               : gxR©v Zv‡iKzj Kv‡`i
wm‡bgv mgq mgvR                                                 : aªy~ye ¸ß
The OxfordGuide to Film Studies                   : John Mill and Pamela C Gibson (Eds)
Film Theory and Criticism                               : L. Brady & M Cohen (Eds)
The Major Film Theories                                 : J Dudley Andrew
Our Films Their Films                                      : Satyajit Ray
The Row and the Rows of Fences                   : Ritwik Ghatak
The Inner Eye                                                  : Andrew Robinson
Our Films Their Films                                          : Satyajit Ray
BJM 412                                     World Media Systems (Credit 3)
This course will study the origin and development of journalism in different parts of the world and the similarities and dissimilarities therein. It will study international media systems, compare media developments and its contents among Western, Afro-Asian and Latin American countries, it will also discuss the theories of press, press systems in SAARC countries, international flow of information, role, impact of media in international relations and politics of international communication, media and war, media and propaganda.
Recommended Books:
The Dynamics of Mass Communication                      : Joseph R. Dominick
Many Voices One World                                 : MacBride Commission Report (UNESCO)
Understanding Mass Communication              : Melvin DeFleur and Everette E. Denis
Comparative Mass Media System                    : John Martin and Anju Grover Chowdhury
Press System in SAARC                                  : AMIC publication
Global communication and International Relations: Howard H. Frederic                  
Manufacturing Consent                                           : Edward S. Herman & Noam Chomsky
Manufacturing Consent                                            : Noam Chomsky
News Politics an Illusion                                         : John E Meril
The Global Media, the New Missionaries of Corporate Capitalism: Robert W. McChesney
History and Mystery                                                  : Michael Parenti
Z_¨ AwaKv‡ii ¯^iƒc mÜv‡b                                           : †ivev‡qZ †di‡`Šm I AwjDi ingvb
Recommended Journals:
Media Asia, Journalism Quarterly, Media Development
BJM 413         Development Communication and Media Advocacy (Credit 3)
This course will focus on historical overview of development communication, role of communication in development, a few case studies, different approaches to development communication, new roles for communication in development, participatory development communication, and women in grass -roots communication, diffusion of innovation. It will critically analyze the role of information and mass media in national development, dominant paradigms of development. Special attention will be given on discussing the emerging models of participatory communication and the role of media and information in the specific areas of development such as agriculture, business, health, population, nutrition, human rights and environment in Bangladesh.
Different types and techniques of development support communication, planned strategy for development support communication, message development and campaign design, strategic use of the mass media and indigenous and alternative media, governmental and non-governmental approaches and practices in national and sectoral development initiatives, development journalism, use of indigenous communication systems for social change. It will review the effectiveness of various development communication techniques including Behavior Change Communication (BCC) and will analytically search the role of communication in building social capital in Bangladesh.
Recommended Books:
Communication for Development in the Third World: Theory and Practice: Srinivas R. Melkote
Development Communication                                           : Uma Narula
Development Communication                                           : R. C. Hornick
Participatory Communication: Working for Change and Development: Shirlely A. White
Designing Messages for Development Communication    : Bella Mody
Participatory Communication for Social Change              : Jan Servaes et al (edt.)
Mass Media and National Development                                  : Wilbur Schramm
Communication and Development                              : Y. V. L. Rao
Communication and Change in the Last Ten Years         : Daniel Lerner and Wilbur Schramm
Communication and Change in Developing Countries             : Schramm and Lerner
Communication and Development: A Critical Perspective: Everette M. Rogers
The Passing of Traditional Society                               : Daniel Lerner
Science of Human Communication                             : Wilbur Schramm
Communication Policy for National Development      : Majid Teherenjan
Perspectives on Development Communication                        : K S Nair and S A White
Communication Issues in Bangladesh                          : M Golam Rahman
Rethinking Development Communication: Neville Jayaweera and Sarath Amunugama (edt.)
MYgva¨g I RbmgvR                                             : MxwZ Aviv bvmwib, gwdRyi ingvb, wmZviv cvifxb (m¤úvw`Z)
MYgva¨g I mgvR                                                               : Kvgiæj nvmvb gÄy, RvbœvZzj †di‡`Šm
A¨vW‡fv‡Kwm wi‡cvwU©s                                                          : Kvgiæj nvmvb gÄy
4th  Year 11thSemester
BJM 421                               Population and Health Communication (Credit 3)
This course emphasises on : health and population problem, conceptual aspects of population communication, family planning programmes, communication in family planning, homophily and heterophily Demographic Transition Theory, diffusion model and family planning innovations, government and non-government organization programmes on population, cultural aspect of communication on health and population issues, recent media responses and Behaviour Change Communication ( BCC) through mass media on nutrition, adolescent and sex education, drug prevention, reproductive health, mother and child health and HIV/AIDS. It will review the BCC materials on relevant areas, their formats, channels, messages and preparation of such materials.
Recommended Books:
Communication Strategies for Family Planning                                               : E M Rogers
Communication Issues in Bangladesh                                      : M Golam Rahman
Asian Population Studies Series, 131A                                    : ESCAP
The Fourth Asian and Pacific Population Conference             : ESCAP
Health Communication                                                            : Phyllips piotrow, et. al
World Population Growth and Response                                             : A Publication of Bureau, Inc. 
USA Population Reference
Family Planning Communication                                             : Sumanta Banerjee
Information, Education & Communication     
in Population and Family Planning                                          :  W B Johnson and Donald
G. Bogue et al
Bangladesh National Population Policy                                   : A Brochure Published by the              Govt. of   Bangladesh                                         
Communication Family Planning to Rural Guatemala              : Community & Family Study
Strategic Communication in the HIV/AIDS Epidemic              : Neill McKee, Jane T. Bertrand,
Antje Becker-Benton
Preventing HIV/AIDS in Young People                                               : David A. Ross, Bruce Dick &
Jane Ferguson (edt.)
Behavioral Communication Change                                        : New Concepts in Health &
Population Sector: ICDDRB
A Communication Population Strategy for Bangladesh                       : Govt. of Bangladesh
BJM 422                            Communication Policy and Planning (Credit 3)          
This course will include the principles of communication policy and planning: their application to communication, definition, scope and nature of communication policy, needs of communication policy, communication policy trends in global perspectives, policy formulation and implementation in various sectors at national, institutional and project levels. It will specially study images and action, systems analysis, short and long term forecasting for communication technology planning, economics analysis, communication decision-making and evaluation strategies. The course will also discuss the national communication policy and importance of an integrated policy with special reference to Bangladesh.
Recommended Books:
New Communication Technologies and the Public Interest     : Marjorie Ferguson
The IUT in a Changing World                                                  : G. Codding & A. Ruthkowski
The Politics of World Communication                                     : Cees J. Hamelink
The Media in Western Europe: The Euromedia Handbook      : Euromedia Research Group
Culture and Society                                                                             : R. Willams
Many Voices, One World                                                                    : UNESCO
Communication Issues in Bangladesh                                                  : M. Golam Rahman
Communication and Cultural Domination                                           : Herbert I. Schiller
The Communication Information Age                                                 : W.P. Dizard
Communication Planning for Development                                         : Alen Hankock
Communication Planning                                                                     : Root et al                                        
Monograph of Communication Planning                                             : Alen Hankock
Approaches to Communication Planning                                       : John Middleton
Perspectives in Communication Policy and Planning               : Syed A Rahim(ed)
Communication Planning Model, Methods and Organization  : Syed A Rahim(ed)
Communication Planning at the Institutional level                   : A Root et al
Communication Technology                                                    : Everette M Rogers
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BJM 423                     Cyber Communication & Journalism (Credit 3)
This course is designed to equip the students with the knowledge of internet technology to make them capable of using internet for information gathering and online publishing in general. To familiarize the students with internet environment, techniques of browsing and exploring internet materials, identifying credible web sources will be demonstrated in the course. This course will cover these topics: Concepts of online journalism; Techniques of information gathering; Online writing styles; Techniques of publishing online newspapers and e-magazines; Web page designing; Writing and editing online; Ethical and legal issues relating to online journalism; Internet as an alternative medium; Cyber journalism in Bangladesh.
Recommended Books:
Online Journalism -A Critical Primer                                : Jim Hall
The Online Journalist                                                               : Randy Reddick
Online Journalism: Reporting, Writing, and
Editing for New Media                                                            : Richard Craig
Principles and Practices of News for the Web             : James Foust
Convergent Journalism                                                             : Stephen Quinn &Vincent F. Filak
Power Journalism: Computer Assisted Reporting             : Lisa C. Miller       
Journalism Online                                                        : Mike Ward
Web Journalism: Practice and Promise of a New Medium: Stovall, Allyn and Bacon
Digital Sub-editing and Design                                          : Stephen Quinn
New Communication Environments: From Everyday to Virtual : Giuseppe Manlovani
Useful Websites for this Course:
The Cyber Journalist (
The Online News Association (
Online Journalism Review (
Online (pub. by Online Journalism Review
4th  Year 12thSemester

BJM 431    Media and Contemporary Social Challenges in Bangladesh (Credit 3)      

This course is outlined to analyze the communication responses to emerging social issues in Bangladesh. Over the decade Bangladesh has been confronting multiple socio-economic and health related issues. Along with economic measures, a diverse information and communication intervention have been extended through multi-dimensional programs producing a visible change in Bangladesh. The approaches media, messages and communication strategy as a whole deserves systematic academic analysis. The course will critically analyze the contemporary discourses of social communication and its implementation. It will also study the effectiveness of media and messages used by different agencies in addressing social emergencies like AIDS prevention, arsenic mitigation, health promotion, women empowerment, violence against women and media, controlling trafficking in women and media etc.
Recommended Books:
Media in Global Context: A Reader     : Oliver-Byod-Barrett et. al. (eds.)
Communication and the Third World  : Geoffrey Reeves
Communication Issues in Bangladesh : M Golam Rahman
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MYgva¨g I mgvR                                       : Kvgiæj nvmvb gÄy, RvbœvZzj †di‡`Šm
On-line resources
Reports of the governmental and non-governmental organizations
BJM  432         Internship (Credit 6)
BJM 433         Research Monograph (Credit 1.5)
BJM 434          Viva-voce (Credit 1.5)


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Saiful Islam: I am Md. Saiful Islam, Founder of CAJ Academy. I Have Completed my Graduation and Post Graduation from the Department of Communication and Journalism, University of Chittagong. Follow me on facebook : , Instagram :
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